PROJECT OVERVIEW

Send Flere Krydderier (“SFK”) is a catering firm and restaurant located in Copenhagen, Denmark. At its core, they are a social-economic establishment. This means that the company is supported and partially funded by the state, but they operate as any traditional company.

Their main goal is to help solve the welfare problem in Denmark, where 50% of the minorities are unemployed. SFK’s belief is that everyone has a potential, and it’s just a matter of finding out what people can achieve to maximize that potential.

SFK employs women with a minority background who cook traditional meals from their home countries, which is combined into an explosion of new tastes and dishes.

The parent organization “Indvandrer Kvindecentret” (The immigration centre of women) works for the inclusion and empowerment of socially and exposed ethnic minority women and their families.

THE CHALLENGE

The existing website is hard to navigate and as a result the company is losing revenue. This project is a redesign of Send Flere Krydderiers current website. The focus is both frontend and backend solutions with a main goal of making the website easier to use for both the client and the target group.

PROJECT APPROACH

The brief from the client identified user needs, the functionality required, insights into their point of view of the target group, core values and products/services offered.

A survey was sent out to current customers to learn more about the target group and their views of the current website. The results indicated that the information flow needs to be improved along with the general structure of the website.

An heuristic evaluation was performed on the current website, where the goal is to identify present usability problems. This evaluation was used for the initial stakeholder interview.

Addressing the User Needs

The stakeholder interview, brief, survey, proposal and heuristic evaluation combined envisages key elements the client want to achieve with the end product:

Increase catering sales and make the order process easier.
Provide an overview of available options on the restaurant page and make table booking easier.
Inform the user about what the food courses are about and make it easy for them to book a course.
Provide information about the organization and explain their position as a social-economic establishment.
The tone and voice should communicate professionalism, but also a cosy and warm feeling.
Give the impression of a different experience.
A better solution for posting and maintaining content as the backend of the current website is too complex.

To address the user needs, the analysis phase was initiated. Doing a competitor analysis gives a perspective on how others have solved similar usability problems.

The excising content was reviewed by listing pages and having the client prioritize the importance. Based on this, the structure of the website was appraised to see if it should be improved for the redesign. As a result, a closed cart sort session was initiated with the focus group to evaluate the proposed restructured taxonomy.

By reviewing the brief, proposal and the initial stakeholder interview and establishing the user needs, the aims for the project became clear.

Primary Aim

The primary aim is to redesign the current website. The focus will be on both frontend and backend solutions. The latter is an important requirement for the staff (some without much technical know-how) to be able to post and change content after the project has concluded.

Secondary Aims

SEO optimization is important to get better ranking results on the main channel of traffic and is added as an important criterion for the new website.
Replace the current checkout system by an e-commerce solution for easier front- and backend handling.
Make the posting and editing of content process easier.
Create a detailed design document. This document should explain how to use and maintain the various functions in the backend.
Develop a styleguide to ensure that future additions to the code is consistent with the new design.

User Experience Requirements

Communicate warmth and a cosy feeling, yet have a professional look.
Images that compliments the tone and voice in addition to make the food look very appealing
Focus on the three main sections:
Catering
The restaurant
The cookery course
Simple and understandable content
Make it easy to order
Consistent layout
Accessible for a wide age group
Responsive layout that works across different channels

Client Requirements

Make sure all orders are processed in the system so orders don’t get lost.
Easy to publish and update content.

PROPOSED SOLUTION

The website has gone through 4 usability tests in total. The first focused on the desktop experience with 9 participants familiar with the current website using the prototype. The objective for this test was to see if the participant can complete essential tasks using a desktop computer.

The second test had the mobile experience as focus and 3 participants not familiar with the current website was recruited. The purpose is to gain insights into the difference in perception of for example core values and products offered. The participants tested a slightly altered prototype on a mobile device. The main objective was the same as the desktop test, and the secondary objective was to validate the results gathered from the desktop test.

The third test also focused on the mobile experience where 3 new participants not familiar with the current website participated. They tested an iterated prototype to evaluate the changes made from the previous prototype. The primary objective for this test was the same as the desktop and previous mobile test, but another important aspect was to test if the updated content posted through the backend (in comparison to mostly hardcoded content in the previous tests) would affect the user experience.

The fourth test focused on the backend, where two participants tested the solutions with the help of the user manual. The participants were chosen based upon the fact that they are the ones that’s going to publish and update content on the final product.

Each type of usability test was adapted to fit the appropriate channel, but the following methods have been applied on all the front-end tests:

Impression Test
Gathering Quantitative and Qualitative Data
System Usability Scale (SUS)

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PROJECT OVERVIEW

Ruter is a public transport company that I’ve worked on multiple projects with. Their brand reach is massive within the Oslo area which makes them a very fun client to work with. The broad scope of the different projects also gave me new challenges to overcome and grow as a versatile designer.

I’ve been a part of Ruter and scoping their vision for the future. I’ve used my skills in both interaction design and front-end to develop various concepts, prototypes and solutions. Throughout the projects I’ve been in constant contact with users through interviews, user testing and doing various types of analysis. This way the development teams has always been in line with customer needs. My expertise and experience through several projects has helped to ensure that Ruter was constantly on the path of reaching the goal of becoming a world-class seamless customer experience.

If you want more information about how these projects was approached and solved, don’t hesitate to contact me.

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PROJECT OVERVIEW

Trumf is NorgesGruppens benefits program. As a Trumf member, customers save bonuses every time they shop at one of Trumf’s partners. The bonus is collected in a member account and the customer can choose how they want to use the bonus.

As a long term partner, Making Waves works closely with Trump to develop new digital services and benefits, as well as manage the digital contact points.

THE CHALLENGE

For this project I was responsible for graphic and interaction design for their primary site, Trumf.no as well as viaTrumf. I worked closely with Trumf and their team to map user needs and business opportunities and then take this into new functionality and further development and optimization of existing functions.

In addition, I was tasked with front-end styling for some of the components as I could help the team with the utilisation of my frontend skills.

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PROJECT OVERVIEW

Get Safe is a smart collective fire alarm system where the board always has a full overview of the status of fire safety in the housing association. Get Safe is also an individual burglar alarm, which each resident activates in their apartment. The device is controlled with an included application.

The project goals were to uncover pain points in the application and portal related to Get Safe and potential solutions related to the various problem areas. Based on the analysis work, GET wanted a recommendation for further progress of the product.

THE CHALLENGE

This research project was quite interesting because the results had a lot of weight in terms of a possible large acquisition. As the lead researcher I wanted an overview of previous gathered knowledge as the project had been going on for a while. The first analysis conducted was a competitor analysis to look into what possible competition GET Safe would have going from a relative small business commitment to a larger project.

In addition to the research role, I was performing user interviews and conducting user testing as the product was tested and iterated upon along the research phase. Deep dive interviews and focus groups were utilised to get a better understanding of what people thought of the product.

If you want more information about how this project was approached and solved, don’t hesitate to contact me.

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PROJECT OVERVIEW

For DNB (Den Norske Bank) Making Waves was approached to help out with building a new flow for how enterprise customers manage their loans. The customer approached us with the need for how to increase credit for corporate customers and facilitate upscaling so that the solution is sustainable for new products and loan types.b

The goal was an overall better customer experience with increased self-service and reduced lead times as primary business goals.

THE CHALLENGE

A project of any size in a large corporation can be challenging, and with a large team and several other consultancy agencies involved the process was an interesting challenge. My role as an interaction designer was first to help the customer understand how the design process works, with everything from iterations to constant user testing to verify our various hypothesis.

We developed multiple concepts and used customer interviews to verify which leads to follow from the start. Throughout the project we built several prototypes and together with interviews, we conducted user testing sessions to bring the prototypes forward. Using an agile approach we ended up with a MVP at launch that focused on the users needs and wants, but at the same time meeting the customers business requirements.

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PROJECT OVERVIEW

Trygg Trafikk is a nationwide organisation that works to ensure that as few as possible should be seriously injured or killed in traffic. They are conducting campaigns and projects, providing training and information about road safety to kindergartens, schools, businesses, municipalities and authorities.

Trygg Trafikk is both partner and promoter of road safety work to the authorities and businesses. Since 1956, we contributed to targeted efforts in research and training and knowledge dissemination. We follow follower accident developments closely and is a consultative body in numerous cases. Through our bylaws, we are responsible for driver training and for information about road safety.

Barnas Trafikklubb is a sub-organisation of Trygg Trafikk and focuses where the primary focus is road safety for children. Their online solution consist of a website, presentational video and an educational game that pedagogs and teachers can use to educate children in various ways.

THE CHALLENGE

To build a product that employees in kindergartens can use to educate small children about traffic safety in a fun and exploring way. The solution should also inform parents about what the organisation is and what they do.

In addition, the solution should have a playful look, but balance the seriousness of the topics and present information in a structured and straightforwardly way.

If you want more information about how this project was approached and solved, don’t hesitate to contact me.

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PROJECT OVERVIEW

Back to start is a company with a training concept called “BasisBall”. This concept is conveyed through their website and presented in two different ways. The first is for registered users (“trainers”) and requires an account to access. This type of account is granted to personal trainers at fitness centres that have joined the program. Through the account they can subscribe to 3 different types of programs, which will allow them to teach the respective program at their fitness centre.

Casual users are given a different approach to the concept. By attending courses of various levels of difficulty, they train with Back to Starts staff of certified BasisBall trainers and can subscribe to the corresponding program they are enrolled in.

By subscribing, both user groups get access to a third party service that serves as a “trainer portal”. The service is called BRIK that will let users watch videos of the training programs online as well as download the corresponding music.

THE CHALLENGE

Research conducted indicated that users find it confusing to navigate and use the website to locate information. In addition, the link between the website and the third party portal is not clear. As part of the upgrade the client also wanted to implement an eCommerce shop with a more automated flow.