Back to start is a company with a training concept called “BasisBall”. This concept is conveyed through their website and presented in two different ways. The first is for registered users (“trainers”) and requires an account to access. This type of account is granted to personal trainers at fitness centres that have joined the program. Through the account they can subscribe to 3 different types of programs, which will allow them to teach the respective program at their fitness centre.

Casual users are given a different approach to the concept. By attending courses of various levels of difficulty, they train with Back to Starts staff of certified BasisBall trainers and can subscribe to the corresponding program they are enrolled in.

By subscribing, both user groups get access to a third party service that serves as a “trainer portal”. The service is called BRIK that will let users watch videos of the training programs online as well as download the corresponding music.


Research conducted indicated that users find it confusing to navigate and use the website to locate information. In addition, the link between the website and the third party portal is not clear. As part of the upgrade the client also wanted to implement an eCommerce shop with a more automated flow.


The current website went through an heuristic evaluation to identify usability problems and a select group of current users were asked to perform various key tasks to see how they interact with the website. Some of the most concerning results were:

  • Users unfamiliar with the website was confused by the difference between courses and subscription.
  • Distinguishing the concept and brand name is difficult
  • Many steps are required to subscribe for a service. Some users might not be able to complete the process
  • Not filling out the payment form properly or unable to complete the form

Stakeholder interviews were conducted and user surveys were sent out to gather more data about the current website.

Based on all of this, the key goals for the new site became clear: Make the distinction between brand and concept clear as well as present the information in a more structured and logical way. The webshop also needed to be addressed to make the shopping experience easier and more intuitive.


To achieve the best possible result, several users tested various prototypes where each iteration used feedback to test out new ideas or changes.
The test sessions took place at the participant’s home to evaluate the user in a natural setting. The survey showed that the end users of the product will most likely access the website from home, so this was done to get the most accurate data.

After each session, the participants were asked about what they thought worked well and not so well on the website. In addition, they were encouraged to suggest design changes that might benefit the website. This feedback has been very valuable for the development of the new prototype. For instance, all participants were confused over the fact that they were redirected to the homepage after logging in.

Example of how information was structured after a couple of iterations.


Some of the implemented solutions are presented below.

Results from the tests showed that participants failed locating the account page. As a result, they could not access their own account and perform key functions like subscribe to a training program.

Most of the participants had no problem logging in to the account, but after login they were redirected back to the index (BasisBall) page which confused all of the participants. Even though the “trainer” link in the main navigation had been changed to their own name, it was not clear enough that the link was clickable.


Left: New button added to make the link more visible.
Middle: Add a “tooltip” that make it clear that this is clickable.
Right: New button hover effect follows the styleguide of the website.

Users have difficulties seeing the difference between the brand and concept. This was a known problem and the usability tests validates this. To help with this, the Basisball (concept) logo was swapped with the brand logo:

Original navigation bar.

Swapped out logo from BasisBall to Back to Start.

The second recommendation implemented is having a video presentation of the concept as the first thing the visitor can see when entering the home page. In addition the phrasing has been simplified:

Left: The original header image.
Right: Iterated header image with play button for video and rewritten text. 
“BasisBall” is added to clarify that this is the concept thats being presented.

The divide between the third party service BRIK and the Back to Start website makes users uncertain of where they are. To solve this, the third party service was loaded into the body content to preserve the header and footer content.

If you want more information about this project, please contact me at


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Trygg Trafikk is a nationwide organisation that works to ensure that as few as possible should be seriously injured or killed in traffic. They are conducting campaigns and projects, providing training and information about road safety to kindergartens, schools, businesses, municipalities and authorities.

Trygg Trafikk is both partner and promoter of road safety work to the authorities and businesses. Since 1956, we contributed to targeted efforts in research and training and knowledge dissemination. We follow follower accident developments closely and is a consultative body in numerous cases. Through our bylaws, we are responsible for driver training and for information about road safety.

Barnas Trafikklubb is a sub-organisation of Trygg Trafikk and focuses where the primary focus is road safety for children. Their online solution consist of a website, presentational video and an educational game that pedagogs and teachers can use to educate children in various ways.


To build a product that employees in kindergartens can use to educate small children about traffic safety in a fun and exploring way. The solution should also inform parents about what the organisation is and what they do.

In addition, the solution should have a playful look, but balance the seriousness of the topics and present information in a structured and straightforwardly way.

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Send Flere Krydderier (“SFK”) is a catering firm and restaurant located in Copenhagen, Denmark. At its core, they are a social-economic establishment. This means that the company is supported and partially funded by the state, but they operate as any traditional company.

Their main goal is to help solve the welfare problem in Denmark, where 50% of the minorities are unemployed. SFK’s belief is that everyone has a potential, and it’s just a matter of finding out what people can achieve to maximize that potential.

SFK employs women with a minority background who cook traditional meals from their home countries, which is combined into an explosion of new tastes and dishes.

The parent organization “Indvandrer Kvindecentret” (The immigration centre of women) works for the inclusion and empowerment of socially and exposed ethnic minority women and their families.


The existing website is hard to navigate and as a result the company is losing revenue. This project is a redesign of Send Flere Krydderiers current website. The focus is both frontend and backend solutions with a main goal of making the website easier to use for both the client and the target group.

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The Toadpark application was created to inform the public about the unique toad spicies located at Lisjevatnet in conjunction with a larger campaign to save the toads when a large highway was built in their natural nesting habitat.

It contains information about the area surrounding the highway and how the “bridge” that goes under the road makes it possible for them to reach Lisjevatnet without the highway getting in the way.

The project was initiated by Volda University College and created for Statens Vegvesen.

An Android version was also created to cater for other devices. This version can be found at Google Play Store.

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The basis for this project boils down to two key elements. The “smart refrigerator” and the shopping experience linked to that device. At the moment, there are few smart fridges on the market and the applications that can be used in conjunction with the device are limited in functionality.

The primary aim is to utilize the functions of the smart fridge in conjunction with a shopping application. Although this function exists to some extent, the functions can be vastly improved and extended to make it more viable and user friendly.

The secondary aim is to take the improvements from the primary aim to increase shopping efficiency and making collaborative shopping easier within the household.


To create a usable prototype to illustrate the possibilities connecting a smart refrigerator with a shopping application that can be used by a single person or a household.

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Simulation to attract A-level students based on the mission to Neptune report by the Astronautics Department.

Our aim is to build two modular simulations to best cover two key sections of the overall Neptune project.

We have decided to split the simulation into two parts:

Part 1: ‘The Presentation’

This will cover the journey from Earth to Neptune and will be an informative presentation with some simple user interaction. The purpose of this is to inform the user of what it would take for the probe to journey from Earth to Neptune.

This section of the simulation will be modular (meaning independent of Part 2) and can be run as a stand alone application if desired. This will allow users who are not engaged with the Oculus Rift to still be drawn in and informed – perhaps while waiting for their turn on the Oculus or to grab their attention at first.

Part 2: ‘Neptune Interaction’

This will make use of the Oculus Rift and allow users to gather data from the planet Neptune in a fun and interesting way. Making use of ideas gathered from the research as well as the “Payload” section of the Neptune project report. The design team is currently working on a design for implementing the data collection in an entertaining fashion. This will allow the user to see ‘through the probes eyes’ and orbit around Neptune, gathering various types of data in some way. For example by taking pictures of different elements on the planet or measuring graphs in a fun way.

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Peikestkken is a student newspaper at the Volda University College. Their organisation is based on volunteer work and they publish 6 editions every year.

Their graphic profile went through a total rebuild in 2011, and this redesigned website is a part of that new profile. The idea for the website was to keep the layout clean and divide the different sections with colours in conjunction with the graphic style of the printed paper. This was done to keep consistency and reach the new end goal; to build a stronger brand name amongst the students and faculty.

Letting users read the printed paper online or download the PDF version was also a priority that was seen as an important functionality for the redesigned website.

The CMS system WordPress was utilized to have editors add their own articles with relative little training. The goal was for non technical writers with little experience to be able to publish articles without requiring assistance.

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STVolda is a volunteer organisation with main focus on participation. Everyone can join and learn how to produce anything from single camera interviews to multiple camera production.

The website is the organizations eminent broadcast-channel, with viewings at all times of day and to great pleasure. You can among other stuff experience regarding happenings in Volda, TV-series with punch and colorful concepts, short films, music videos and other stuff that spread joy.

Quote taken from the website:
“We regard ourself as Norways biggest new Norwegian student-TV, and rightly so. Everything on the website is of course written in new Norwegian. The «founder» Ivar Aasen would have been proud. The productions you find here are made by and for the students in Volda, but everyone is of course welcome to watch.”

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